Corporate Profile

Corporate Profile

The Beginning

Our firm belief that the future of Indonesian cuisine depends on honoring, preserving and promoting its heritage led to the establishment of Sarirasa Group. We have come to realize that any step – no matter how small – is still a step forward in the right direction for Indonesian cuisine to earn the global recognition that it deserves. 

The journey towards achieving total preservation of Indonesian cuisine is not a walk in a park, but we have embraced the challenge by taking the first step in order to fulfill our aspiration. This does not mean that we are overconfident, but rather due to our faith in the capacity and fulsomeness of Indonesian cuisine that it could shine on its own.

Our Vision

Sarirasa Group was founded with the aim of becoming the catalyst that can introduce, honor, preserve and promote Indonesia’s culinary heritage. Our main intention is to become the leading company that thrives in developing restaurants serving food prepared using time-honored recipes that are not only authentic but also modern as well. 

1974

The First Step

Sarirasa Group's first step was marked by the launching of Satay House Senayan, which later changed its name to Sate Khas Senayan. The first store was on Jalan Pakubuwono, South Jakarta.

Sate Khas Senayan

Since the beginning, Sate Khas Senayan has been specialized in serving Javanese dishes. Meanwhile, since Balinese cuisine is another dominant cuisine, Sate Khas Senayan considered that it was the time to bring up the culturally-rich dishes from the Island of the Gods to food enthusiasts.

1975

Entering The Catering Business

Due to the rising demand for food service outside the restaurants, Sarirasa Group began to expand its wings by offering a full-catering service, which includes buffet menus, customized events and all-year round specialty menus.

2005

Opening of Sate Express Senayan

Sate Express Senayan is the extension of Sate Khas Senayan, serving simpler and cheaper food menu. Focusing on customers who wish for value, convenience and speed of service, Sate Express Senayan is available in the food courts located inside shopping mall.

2008

Introducing TeSaTe

Sarirasa added new family member to the Group with the launching of TeSaTe. TeSaTe first outlet is located at Plaza Senayan, South Jakarta.

TeSaTe provides a quintessential place where Indonesians could celebrate their life's special moments with inspiring food and introduce their relatives from any nationality to the richness of Indonesia's culinary diversity.

2017

New Brand, New Taste

Sarirasa Group went out its comfort zone by setting up a new brand, Gopek, that focuses on Indonesian Peranakan Cuisine. Gopek first outlet is located at Grand Indonesia Shopping Town.

Gopek wants to bring a new selection of dining experiences for the youngsters while also let the elderly to walk down the memory lane at the same time by serving familiar flavours through its menu.

2018

New Concept Added

The first Sate & Seafood Senayan was exclusively available at Sate Khas Senayan’s selected outlets in Tanah Abang and Kebon Sirih.

Sate & Seafood Senayan offers complimenting seafood menu on top of Sate Khas Senayan menu option. While ordering, guests can choose directly from the live seafood aquarium in the restaurant to ensure the fish freshness.

2019

Opening of TeKoTe

In order to further strengthen its TeSaTe brand, Sarirasa Group introduced TeKoTe as part of TeSaTe, with its location still inside TeSaTe outlets. TeKoTe also shares the same goals and vision with its parent brand, yet emphasizing more on local drinks, snacks, and desserts.

Sarirasa 45th Anniversary

As Sarirasa Group celebrated its 45th Anniversarry, we encourage you to join us on "Berbagi Cerita Tentang Rasa".

2020

Elevating Peranakan Concept

Sarirasa Group took a next step in developing their Peranakan concept through the establishment of Gopek House. Gopek House highlights Indonesian Peranakan comfort food that are usually served on the dining tables.

Opening of Gopek Express

As Gopek aims to raise the public’s awareness in Indonesian Peranakan cuisine, Gopek Express will further reinforce this aspiration by providing Indonesian Peranakan street food in a quick service restaurant format.

Simpler in terms of serving and affordable in price, Gopek Express will become the go-to establishment for those looking for a quick meal.

We are very enthusiastic about what will
happen in the future.

Sarirasa Rewards

Sarirasa Group aims to provide a better experience wrapped in convenience for loyal customers in the rapidly growing digital world. Sarirasa Rewards can be accessed through smartphone app that is designed to provide various services and resources for customers, including irresistible offers and information on the latest promotions from Sarirasa Group restaurants.

Download now and get vouchers up to IDR 200.000!